Objective: To create a event pass with a custom die-line and security feature.
Process: My first step for this project was establishing the look and feel of the event pass and deciding how i wanted to create the custom die-line required. I decided to pick a Olivia Rodrigo concert because she is one of my favourite singers, and I thought that making the event pass die-line shaped like a cassette tape, worked because it matches her branding and music. I wanted to make this project my own, but also still have it look official and like something she would actually use at her events. I took some inspiration from her music videos, merchandise, the clothes she wear and her album covers to create the final design. For the website landing page, I wanted it to be strictly about her tour as that is what the event pass is advertising, so I gathered some photos of her on stage and put them in Photoshop to add a duo-tone and half tone texture to them to make them more stylized.
