Objective: Create a new brand identity that reflects the restaurant’s current values, and will help attract customers. Design a menu board and food truck that fits with your new branding, using illustrations.
Process: For this project we had to give a new brand identity to a local restaurant, which included a logo, menu and food truck. My restaurant was La Cucina, a Italian restaurant located on Richmond street. For this restaurant I knew I wanted to tie in more of the Italian culture into its branding, so for the logo I went with my design resembling a Italian good luck charm, that is a red horn, often mistaken for a pepper. I wanted the food truck to be very fun, colourful and welcoming showing off the home-made style of food that La Cucina serves, which is why i created many custom illustrations to be the design of the food truck. I feel that my design is very successful because it brings the restaurant back to its roots and culture, and also is a very unique design to Italians that is super recognizable. The menu design is similar to the food truck, but it is a bit more elegant looking because for the menu accessibility to read the menu items was the top priority in my design, so there is less illustrations on it.
